Partners
Over the past ten years, Alan has collaborated with a number of international brands. His genuine and organic style, along with his close connection to his fans, is part of what makes him one of the most sought-after artists in the industry.
All Partners
Delta Force
In 2025, Alan Walker joined forces with Delta Force as part of their mid-season update. The collaboration includes a sync featuring his track Old Habits (from Delta Force), which is now implemented in the game.
ROG (ASUS)
Alan Walker collaborated with ASUS ROG to create the Zephyrus G14 Alan Walker Special Edition laptop. This device features custom design elements such as Walker's "AW" logo, a reflective belt, and a unique AniMe Matrix™ LED display. It also includes exclusive startup sounds and visuals crafted by Walker himself. This partnership merges gaming technology with music production, offering fans a unique blend of both worlds.
PUBG Mobile
Alan Walker's collaboration with PUBG MOBILE has been a recurring highlight, featuring exclusive in-game content and music. Notably, tracks like "On My Way," "Faded," and "Paradise" were integrated into the game, enhancing the gaming experience. The partnership also introduced unique Alan Walker-themed outfits and hosted creative events like cover contests, allowing fans to engage directly with his music within the game environment.
Coca-Cola
In Coca-Cola's "Real Magic" global campaign, Alan Walker was featured alongside other prominent gamers. The campaign aimed to bridge real and virtual worlds, emphasizing unity and shared experiences. Walker appeared in a cinematic film that showcased a fictional esports competition, highlighting Coca-Cola's commitment to connecting with the gaming community through immersive storytelling.
Jetour
In early 2025, Alan Walker was announced as the global brand ambassador for Chinese automotive brand JETOUR. The collaboration centered around the theme of travel and exploration, aligning with JETOUR's "Travel+" philosophy. As part of the partnership, Walker released the campaign anthem "Forever Young," blending his signature sound with the brand's spirit of freedom and adventure. The track quickly gained traction, highlighting their shared vision of creativity and movement.
Airnium
Alan Walker joined forces with Swedish tech-wear brand Airinum to launch a special edition of their urban air mask. The Walker edition reflected both function and fashion, matching Walker's aesthetic and values of self-expression and protection. The design featured subtle branding and high-performance materials, creating a product that resonated with fans of both music and design innovation.
Rocket League
In August 2024, Alan Walker teamed up with Rocket League for the Neon Nights in-game music event, featuring his exclusive EP released via Monstercat. Players enjoyed Walker's tracks as Player Anthems and on Rocket League Radio, alongside special Alan Walker-themed items like decals, wheels, and toppers. This collaboration blended music and gaming to offer fans a unique, immersive experience.
